R4A – Founded in 2012 as a modest waste company determined to reach Net-Zero waste to landfill. After 4 years of R&D we’ve accomplished this goal and built ourselves a 100% Green Waste Centre to prove our commitment!
Once the waste centre was built we used our EnviroBlock technology to add a recreational area to the main Guest Lodge in Port Edward, KZN, which guests can now enjoy at their leisure.
In 2016, our company went commercial, obtaining contracts with local Blue Chip companies, diverting entire waste streams from landfill. This lead to our clients being awarded a Nett Zero Rating, certified by Green Building Association of South Africa.
We are very proud that our company has since 2016 diverted over 2186 tons of waste from landfill sites!
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In 2019, we realised that our company could not grow quick enough to make Net-Zero a reality, so we embarked on a journey to bring specialised equipment to our clients so that they could start converting their own waste into finished products.
Founded Recycle 4 Africa Group in 2010, having converted her home into a lodge in the midst of a municipality unable to collect waste correctly. So waste was stored & after six months, 196 tons of non-recyclable waste accumulated. Debbie dabbled with solutions until the concept of the “waste block” came to being.
As the lodge was expanding & needed a pool and entertainment area, all 196 tons were converted into finished building product and the Nett Zero concept was born!
My career in Marketing started 20 years ago during a gap year in my home town, Durban North. I was all set to attend the University of Stellenbosch starting in January 2000 after I was accepted to do my Bachelors of Science Degree. To pass the planned gap year in 1999, I enrolled into a marketing management course at a local high school and 6 months later I was hooked!
It’s been an amazing experience working in various sectors like international brand management, music events & sponsorships, telecommunications tenders, hospitality and more.